Why does DELL prefer to conduct ISG deals through partners?

DELL prefers to conduct ISG deals through partners primarily because it speeds up business processes and enhances the customer experience. When DELL engages with partners, it leverages their existing relationships, local market knowledge, and expertise in specific industries, which can lead to faster deal closures. Partners can provide tailored solutions and immediate support to customers, which enhances the overall experience. This close collaboration streamlines processes, allowing for quicker responses to customer needs, which is essential in a rapidly changing technology landscape.

Additionally, working with partners often allows DELL to utilize their established distribution networks, facilitating smoother transactions and improving overall efficiency in reaching customers. By optimizing these processes, DELL not only maximizes the value delivered to end-users but also maintains competitive advantages in the marketplace.